OUR EXPERTISE

As specialists in high Streets transactions, our role of broker focuses on 3 main axes allowing us to cover a large range of issues relating to commercial property :

Advice to owners


  • Marketing of high Street units in town centres
  • Marketing of Shopping Centres
  • Marketing of retail parks
  • Rental value analysis and advice on lease renewals

Advice to tenants


  • Assignment of Leaseholds/sales of business goodwill/ shares of companies holding one or several leases
  • Business unit search and tenant representation
  • Advice on lease renewal strategies
  • Arbitration Network

Advice to Investors


  • Purchase of commercial high streets units, shopping centre and retail park properties
  • Sale of commercial high streets units, shopping centre and retail park properties

OUR TEAM
Benjamin has a Masters in Business Law and a Masters 2 in Building and Town Planning from the University of Paris XII.

In 2004, he joined a specialist property company in Paris’ Left Bank where he developed the property transaction side of the business, which became, under his direction a leader in this sector of activity.

Benjamin then joined the Commercial department of a leading commercial property company in France and Europe, where he led the High Street team. Benjamin was involved in the expansion of many retail brands and major commercial property transactions in Paris, before joining the commercial investment department of this international company.

Benjamin Carrale

Manager

With more than 12 years’ experience in commercial ground-floor property transactions in town centres, Benjamin will be your representative in investment and business projects.
Laura has a doctorate in International Affairs and is passionate about the development of international brands.

Laura started her professional career in the international development section of a prestigious French children’s clothes business.

Laura then worked for a world-renowned consultancy firm as a high street negotiator and subsequently, on the business development side of a French property development company quoted on the Paris stock exchange.

In 2012 Laura joined one of the biggest international textile groups to develop their luxury women’s clothing brand.

Laura Gouailhardou

Manager

With more than 10 years’ experience in marketing and development, Laura will be your interlocutor for tenant representation business, in France and Europe.
VISION AND VALUES

Today, a commercial site must not just be seen as somewhere to generate turnover; a shop must portray an image and provide the consumer with an experience that reflects the standing of the brand.

Our network, experience and market knowledge, ensure that we are easily able to directly approach major players in high streets, commercial property markets, be they retail traders or lessors.

If you wish to open up a flagship, we will analyse your brand’s position, client profile and your expectations, so as to target the right area, access and ideal location, whilst taking into account the budget available. If you are a retail brand and wish to acquire or sell a particular site, our direct approach method will guarantee you the strict confidentiality necessary if this type of transaction is to succeed.

We work in close collaboration and strict confidence with our clients. Thanks to our network of team members and their experience, we are able to meet all your commercial property needs.

TRANSACTIONS AND REFERENCES

MARKETING

207 rue St Honoré – Paris 1er

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The FRAGONARD brand mandated Advisor2 for its move to a larger site in Rue St Honoré. Advisor2 found the premises and negotiated the terms of the transaction.

Seller: Mulberry / Buyer: Fragonard

Aix en Provence

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The SMCP group (Sandro, Maje, Claudie Pierlot) mandated Advisor2 to assign the lease exploited by Maje in Aix en Provence. Advisor 2 identified the assignee and negotiated terms for the transfer.

Seller: Maje / Buyer : Mesdemoiselles Paris

Place du Capitole – Toulouse

toulouse

After Desigual and Nespresso moved in to the premises, the owners of this building wished to find another high-end, innovative brand to carry forward the commercial momentum that had been set in place.
Advisor2 identified the Danish brand Pandora and negotiated terms.

Owner: Family holding / Buyer: Pandora

14, rue du Four Paris 6ème

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The Sud Express brand was leaving the space it occupied in Rue du Four.
The landlord mandated Advisor2 to find a new tenant within a short deadline.

Owner: Private individual / Lessee: New menswear brand

INVESTMENT

Retail Premises

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Advisor2 carried out the transaction involving freeholds of the Aux Merveilleux brand shops (94 rue Saint Dominique, Paris 7ème)

Seller: Private family property holding / Purchaser: Town centre property holding

Portfolio

Rivoli

A family office wished to trade in a part of its assets.
Advisor2 helped the client define the scope of the portfolio, its value and the sales strategy needed.

Scope: A combination of 50 town centre buildings, throughout France totalling approximately 40,000 square metres.

THEY PUT THEIR TRUST IN US

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ABOUT US ...
332 Rue Saint Honoré, 75001 Paris

Benjamin Carrale

+33 631 680 504

Laura Gouailhardou

+33 659 724 648

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